byAlma Abell

Being a small business owner doesn’t mean having to forgo all the advertising and marketing options available to a large company just because of your size. While it is true that it may not be possible to have an in-house marketing professional by using an email marketing company you can take advantage of professional looking templates, options for building contact lists, and even have integration with your social media through emails.

Provide Information

While many small businesses see marketing as strictly promotional, those that use an email marketing company that provides templates and information on designing emails for customer can tap into other areas of value. Customers will read an email that provides them with information that they need, that it is relevant, and that gives them information of value.

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By providing information to your customers that relates to your product or services you get away from those hard sell emails that just get deleted. With an email marketing company that allows you to track your emails even after delivery you can see what your customers are responding to.

Brand Identification

Using a top email marketing company allows you to clearly brand your emails in a format that is immediately recognizable for your clients. This helps to reinforce that you are the go to company for a particular type of product or service while also providing a consistent and clear message to your customers.

You can save templates that are uploaded with your brand, colors and icons so that every newsletter ends up with a very identifiable look.

Professional Quality

No matter how informative and how branded your newsletters may be if email looks “homemade” is not going to complete with the more professional looking emails by large companies.

Here is where an email marketing company really helps. With professional looking emails that are formatted in a way that clearly sets them apart from the free online email templates your customers will never know you are doing your own email and don’t have a sales and marketing team handling all your advertising.

Reaching out to your customers on a regular basis through an email marketing company is a great way to help to build your business. You can target different parts of your client base for different versions of the emails as well, providing specific information of interest for specific clients.

Category:May 21, 2006

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Wikinews Shorts: June 4, 2007

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A compilation of brief news reports for Monday, June 4, 2007.

MediaCorp Radio in Singapore has been fined 15,000 Singaporean dollars (US$9,800) over an on-air stunt in March in which female guests on a radio show were asked to remove their brassieres, and pose for video that was to be posted on the station’s website and on YouTube.

The Media Development Authority said the radio show’s hosts made improper and sexually suggestive remarks about “how fast the bras were removed, as well as the color, design and cup size of the bras, and the size of the girls’ breasts.”

Sources


Researchers at University of Malaya say they have developed an erectile dysfunction cure from walnut extract.

“It takes about an hour for the effects to set in and it will last for about four hours,” said Professor Dr. Kim Kah Hwi of the Faculty of Medicine Physiology.

So far, 40 volunteers have tried the Viagra alternative, called “N-Hanz”, with positive results, Kim said. To make one pill, it takes about 3.3 kilograms (about 7 pounds) of walnuts.

Sources


An 8-year-old Indonesian boy died after being attacked on Saturday by a Komodo Dragon at Komodo National Park on Komodo.

The boy was attacked while making a toilet stop in a bush, a park official said. “The dragon bit his waist, tossed him and dragged him. His right leg was badly scratched,” park spokesman Heru Rudiharto said. The boy then bled to death.

Attacks by Dragons on humans are rare, though the reptiles, which can grow to a length of 3 meters (9 feet), regularly kill such prey as pigs and small deer. Komodo Dragons are an endangered and protected species, and about 2,000 of them live in the wild, mainly on Komodo and nearby Rinca island.

Sources


Friday, August 27, 2010

Apple Inc. will hold a music-centered event in San Francisco, California on September 1. It has been widely speculated that the company will introduce an updated line of iPod portable music players and a new Apple TV.

The company e-mailed invitations for the event to various media organizations on Wednesday. The message included a picture of a guitar and the time of the event. Apple did not release any information about what products would be involved.

Apple has released new iPods through previous similar events in September in anticipation of the holiday shopping season. This year, Apple may unveil a new iPod Touch with two cameras, similar to their recent iPhone 4 design. It will likely also update the iTunes music store and software.

Speculation about a new Apple TV is mixed. While many blogs are reporting that a refresh of the device will be announced, analysts say that it is unlikely to happen during next Wednesday’s event. According to Reuters, sources are saying that Apple is negotiating with major television networks, including ABC and NBC, in order to provide shows for purchase on iTunes. However, they also reported that the deal has not been completed, and none of the companies involved have commented on the rumors.

It has also been rumored that Apple will introduce a new online music service. In 2009, Apple took over a company that allowed users to stream music online rather than download individual songs. Apple has not confirmed the rumors.

Last September’s media event saw the return of Apple CEO Steve Jobs after he took a break to undergo a liver transplant. This year, the event will be held in San Francisco’s Yerba Buena Center for the Arts, previously used by Apple in April for the unveiling of the iPad.

Monday, September 24, 2007

Russ Aegard is running for the Green Party of Ontario in the Ontario provincial election, in the Thunder Bay-Atikokan riding. Wikinews’ Nick Moreau interviewed him regarding his values, his experience, and his campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

Tuesday, April 7, 2009

 Correction — Nov 1, 2013 The article below claims each passenger paid 4000 to 8000 USD. Each paid 30,000 Rupees, equivilent at the time to about US$375. 

The bodies of 46 Afghan illegal immigrants who suffocated to death in a container truck Saturday near Quetta, Pakistan, returned home Tuesday.

The Edhi Foundation placed the victim’s bodies into coffins to transport them back to Chaman. Funeral prayers were said before victims left Quetta hospital. “We are taking these dead bodies to Spin Boldak and later these will be flown to Kabul by helicopter. We are thankful to Pakistan government for every help,” said Afghan consul general Daud Mohsini.

Afghan officials received the bodies from The Edhi ambulances and Pakistan police escorts at the Pak-Afghan border Bab-e-Dosti (Friendship Gate). Security was high and traffic was backed up at the border crossing. The bodies were taken to Kandahar then to Kabul before they were laid to rest in their home towns.

Hamid Karzai, President of Afghanistan dispatched aircraft to Pakistan to bring home the 46 victims. Poor weather grounded the planes, and the bodies were driven back across the border.

Pakistan police found a locked truck packed with approximately 111 Afghan illegal immigrants around 20 kilometers (12 miles) south of Quetta on Saturday. The driver had fled the scene where 62 people were initially pronounced dead. Police said that from the strong smell emanating from the truck, the victims may have died days before they were discovered.

45 other people were found unconscious and taken directly to the hospital. At hospital two more migrants died. “The death toll is 46,” said Ghulam Dastagir, a police official.

Wazir Khan Nasir, a senior police official said, “We have been able to talk to some of the people, who were trapped in the container. They were all Afghans in the container and the container was going to Iran, When the condition of people inside the container deteriorated, the driver fled, leaving the container.”

Survivors have reported that a human smuggling racket locked 64 Kabul residents and 37 Spin Boldak residents in the truck container Friday afternoon. The truck’s air conditioning unit stopped working causing the locked passengers to cry out for help which was unheeded by the truck’s driver, and they fell unconscious. However, the loud ruckus caused by the trapped people inside did alert police and local residents to their plight.

The trip had cost each illegal immigrant US$4,000 to 8,000 for the trip. Gul Zameen, a survivor said, “We are all poor and wanted to find jobs in Quetta and Iran.”

The survivors have been charged under the Foreigners Act and some have been detained. Karzai has ordered an investigation and “demanded people avoid dangerous illegal migration and not be deceived by smugglers.” “We’ll go to Pakistan and talk to the survivors to find out what had exactly happened. The culprits will be brought to justice,” said Moheeddin Baluch head of the investigating delegation.

Pakistan’s Federal Investigation Agency (FIA) is also investigating. Five suspects believed to be involved in running the human smuggling racket have been arrested.

Tuesday, November 20, 2007

Last night HBO premiered I Am An Animal: The Story of Ingrid Newkirk and PETA. Since its inception, People for the Ethical Treatment of Animals (PETA) has made headlines and raised eyebrows. They are almost single-handedly responsible for the movement against animal testing and their efforts have raised the suffering animals experience in a broad spectrum of consumer goods production and food processing into a cause célèbre.

PETA first made headlines in the Silver Spring monkeys case, when Alex Pacheco, then a student at George Washington University, volunteered at a lab run by Edward Taub, who was testing neuroplasticity on live monkeys. Taub had cut sensory ganglia that supplied nerves to the monkeys’ fingers, hands, arms, legs; with some of the monkeys, he had severed the entire spinal column. He then tried to force the monkeys to use their limbs by exposing them to persistent electric shock, prolonged physical restraint of an intact arm or leg, and by withholding food. With footage obtained by Pacheco, Taub was convicted of six counts of animal cruelty—largely as a result of the monkeys’ reported living conditions—making them “the most famous lab animals in history,” according to psychiatrist Norman Doidge. Taub’s conviction was later overturned on appeal and the monkeys were eventually euthanized.

PETA was born.

In the subsequent decades they ran the Stop Huntingdon Animal Cruelty against Europe’s largest animal-testing facility (footage showed staff punching beagle puppies in the face, shouting at them, and simulating sex acts while taking blood samples); against Covance, the United State’s largest importer of primates for laboratory research (evidence was found that they were dissecting monkeys at its Vienna, Virginia laboratory while the animals were still alive); against General Motors for using live animals in crash tests; against L’Oreal for testing cosmetics on animals; against the use of fur for fashion and fur farms; against Smithfield Foods for torturing Butterball turkeys; and against fast food chains, most recently against KFC through the launch of their website kentuckyfriedcruelty.com.

They have launched campaigns and engaged in stunts that are designed for media attention. In 1996, PETA activists famously threw a dead raccoon onto the table of Anna Wintour, the fur supporting editor-in-chief of Vogue, while she was dining at the Four Seasons in New York, and left bloody paw prints and the words “Fur Hag” on the steps of her home. They ran a campaign entitled Holocaust on your Plate that consisted of eight 60-square-foot panels, each juxtaposing images of the Holocaust with images of factory farming. Photographs of concentration camp inmates in wooden bunks were shown next to photographs of caged chickens, and piled bodies of Holocaust victims next to a pile of pig carcasses. In 2003 in Jerusalem, after a donkey was loaded with explosives and blown up in a terrorist attack, Newkirk sent a letter to then-PLO leader Yasser Arafat to keep animals out of the conflict. As the film shows, they also took over Jean-Paul Gaultier‘s Paris boutique and smeared blood on the windows to protest his use of fur in his clothing.

The group’s tactics have been criticized. Co-founder Pacheco, who is no longer with PETA, called them “stupid human tricks.” Some feminists criticize their campaigns featuring the Lettuce Ladies and “I’d Rather Go Naked Than Wear Fur” ads as objectifying women. Of their Holocaust on a Plate campaign, Anti-Defamation League Chairman Abraham Foxman said “The effort by PETA to compare the deliberate systematic murder of millions of Jews to the issue of animal rights is abhorrent.” (Newkirk later issued an apology for any hurt it caused). Perhaps most controversial amongst politicians, the public and even other animal rights organizations is PETA’s refusal to condemn the actions of the Animal Liberation Front, which in January 2005 was named as a terrorist threat by the United States Department of Homeland Security.

David Shankbone attended the pre-release screening of I Am An Animal at HBO’s offices in New York City on November 12, and the following day he sat down with Ingrid Newkirk to discuss her perspectives on PETA, animal rights, her responses to criticism lodged against her and to discuss her on-going life’s work to raise human awareness of animal suffering. Below is her interview.

This exclusive interview features first-hand journalism by a Wikinews reporter. See the collaboration page for more details.

Contents

  • 1 The HBO film about her life
  • 2 PETA, animal rights groups and the Animal Liberation Front
  • 3 Newkirk on humans and other animals
  • 4 Religion and animals
  • 5 Fashion and animals
  • 6 Newkirk on the worst corporate animal abusers
  • 7 Animal Enterprise Terrorism Act
  • 8 Ingrid Newkirk on Ingrid Newkirk
  • 9 External links
  • 10 Sources

Transform Yourself into a Reliable Builder and Get Flooded with Job Offers

by

MarkTrescothicNot every tradesman is created equal. A few are flooded with job offers while others, despite having similar level of competence and experience, struggle to make ends meet. Every tradesman wants to emulate them but doesn’t know how. You are left wondering if they have a magic wand or some hidden ability to hypnotize clients. What’s the key or secret to their unbelievable success?The secret is their ability to build and nurture fruitful relationship with clients. That they come across as trusted and competent builder in the UK making clients chase them for every major or minor construction needs.Here are few tips to turn you into one of them and get flooded with job offers: Look and behave like a professionalAlways carry your skill and safety certifications (CSCS Card for example) in addition to uniform (if you have one) to appear professional. These things contribute to the level of trust the customer has in you. Take pictures of your work and showcase them to potential clients. Have a profile on online job portal? Use your profile picture to show what you do. You can impress 40% of customers with this.46% of customers look for guarantees for their work, so don’t promise anything you can’t deliver. And deliver what has been promised.When you clean up after yourself, 3 out of 4 clients will be impressed. Maybe they will recommend you to others generating more offers and money for you. As per a report, 78% of people rely on word of mouth when hiring a tradesman. I hope you get the drift!Build long time relationship with clientsShow expected courtesyAlmost 75% clients appreciate tradesmen who return their calls. So if you happen to miss a call from a client, make sure to call them back. Clients are very suspicious of tradesmen who don’t answer or return calls.Clients mind tradesmen who are not punctual or who change their schedule pretty often. Once you make a commitment, try your best to keep it: in rare cases where you can’t, be genuinely apologetic.Half of the clients are afraid of leaving their home to tradesmen. Treat their home, and your workplace, with respect and you might earn a repeat client for yourself.It doesn’t cost much to make calls to clients long after the work is over. You have no idea how many brownie points you earn from your client when you follow up on your previous work. It’s a great way to come across as a reliable builder in the UK.Leave good impression on clientsPoliteness pays:No matter which profession you are in politeness pays. No customer, client or boss in the world like people who are rude and impolite. As per a survey, a whopping 67% of customers value politeness in tradesmen.Do have an online presence and commit to feedback:Join one of the online job portals if you may. Not only it opens you to more job offers but also make you appear as someone sophisticated. These portals have a feature where your clients rate and give feedback to your work. If a client leaves you a comment or review, whether it’s good or bad, take the time to respond and show people that you care about your work.Flaunt your insurance cover:Top builders in the UK flaunt their public liability insurance something that protects them and the client against accidents or damages. No wonder they are more likely to be hired and preferred by clients. Please get one if you don’t have already.Be modern in receiving payment:Don’t ask for cash. It looks cheap. Resort to some online payment method and look suave. Besides, never ask for full payment in advance and risk looking suspicious. Over 75% of customers get put off by this.

Mark Trescothic is an editor in Content & Communication. He has given his key contribution in construction related topics. He spent years in writing content for construction firms and tradesmen.

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Friday, April 3, 2009

General Motors (GM) and Chrysler will receive bridge loans from the government of Canada and the provincial government of Ontario, however no more will be forthcoming from either Canadian or US governments unless the companies can reinvent themselves.

“This is a regrettable but necessary step to protect the Canadian economy. We are doing this on the assumption that we obviously cannot afford either in the United States or Canada a catastrophic short-term collapse.” said Stephen Harper, Prime Minister of Canada.

“We cannot, we must not, and we will not let our auto industry simply vanish. This industry is, like no other, an emblem of the American spirit; a once and future symbol of America’s success,” said Barack Obama, President of the United States. “These companies – and this industry – must ultimately stand on their own, not as wards of the state.”

Chrysler will receive CA$1 billion and may in fact be eligible for as much as CA$4 billion. If Chrysler succeeds in the next 30 days with a restructuring plan it would be eligible for a US$6 billion loan. A part of Chrysler’s restructuring plan must include a partnership with Fiat within 30 days to appease the US administration. Fiat is a supplier of smaller fuel-efficient vehicles, and the merger will help Chrysler to be viable in the North American market. A Chrysler court bankruptcy would inevitably lead to it being sold off.

As a part of Chrysler’s restructuring plans, Tom LaSorda, the president of Chrysler announced that Canadian operations would fold if it does not receive both the US commitment of $2.3 billion of aid and a new Canadian Auto Workers CAW contract to reduce all-in costs by CA$19 per hour. As a result of this announcement Chrysler’s auto sales volume in Canada dropped 23% compared to March of 2008.

GM has until the end of May to restructure its company to receive up to CA$7.5 billion. As part of the companies restructuring, General Motor’s chief executive Rick Wagoner was replaced Sunday with Fritz Henderson, the current chief operating officer. Henderson spoke out on Tuesday that GM has submitted a restructuring plan which would close five plants, and this may be increased to meet the requirements for financial aid. He is in full compliance with Obama’s auto task force to seek bankruptcy if GM cannot negotiate with their unions, bondholders and others.

GM recently brought forward the “GM Total Confidence” program providing consumer purchase protection for customers who lose their job for economic reasons within the first two years from purchase. As a result of Chrysler’s restructuring announcement in Canada, GM’s Canadian vehicle sales volume fell only 17.3% compared to 2008, an increase from the previous month.

GM must reduce some of its legacy costs which include its pensions and union health care costs. A part of GM’s ailments arose from investing in supplying truck and SUVs during an economy of high gas prices when consumers were demanding fuel efficient vehicles.

Tony Clement, Canada’s Minister of Industry, is hoping that the CAW will support the restructuring process and re-negotiate their agreement. Whereas a United Auto Workers negotiator has said, “I don’t see how the UAW will do anything until they see what the bondholders will give up.”

The Obama administration is looking toward bankruptcy proceedings for the automakers, “as a mechanism to help them restructure quickly and emerge stronger. [It will] quickly clear away old debts that are weighing them down. What we are asking is difficult. It will require hard choices by companies. It will require unions and workers who have already made painful concessions to make even more. It will require creditors to recognise that they cannot hold out for the prospect of endless government bailouts.” said Obama.

The auto parts suppliers and IT software exporters in India have already been affected by the declining auto sales. GM and Chrysler software contracts provide US$300 to 350 million a year to vendors in India. As well these two major automakers usually award US$1 billion contracts to auto parts suppliers. “We are worried and closely watching the developments in the US to gauge the impact. The decline in auto sales in the US has already hit the order books of Indian suppliers,” said a Delhi auto parts supplier.

“Going forward, the industry will undoubtedly be smaller, but if our efforts are successful it will be viable and it will support good jobs for Canadians,” said Clements.

Betty Sutton, Ohio’s Congresswoman put forward the CARS act which provides a US$3,000 to 5,000 incentive for those who trade in their vehicle for a fuel-efficient car. “It clearly stimulates the economy, and it gets the consumer into the showroom and gets them buying again. But importantly — and this is what I particularly like about it — it really helps the environment quite a bit in two respects.” said William Clay Ford Jr., executive chairman of Ford Motor Co.

Ford Motor Company has not come forward with requests for assistance.

Since December GM and Chrysler have received US$17.4 billion government loans.

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Friday, June 5, 2009

General Motors Corporation (GM), an American automaker which has filed for bankruptcy protection, announced on Friday that the Penske Automotive Group (PAG) was selected to purchase Saturn Corporation. The transaction should be completed in October.

The purchase includes rights to the Saturn brand, its five current models and its dealership network. Two models would be discontinued, the Sky and Astra. GM would continue building the Aura sedan, the SUV’s, Vue and Outlook for at least two more years.

Saturn has 350 dealers across the United States. The dealers employ more than 13,000 jobs and sell only the Saturn autos. Canadian Saturn dealers are not included in the deal.

According to Penske future Saturn vehicles will be fuel economy focused. An expert indicated that this would move Saturn back to its roots of a entry level car company. PAG is in talks with several international automakers to replace GM after 2011. Automotive News reports that Renault Samsung Motors of Korea is the most likely candidate.

Penske wants Jill Lajdziak, Saturn’s general manager, and Tom LaSorda, former Chrysler President to head up the company when it is independent of GM.

Serra Automotive in Grand Blanc Township, Genesee County, Michigan, is in talks to take a partial ownership in a new Saturn lead by Penske.