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By Gill Grozier
As age starts to make its appearance upon the face, fine lines and wrinkles can make growing old difficult to accept. We find ourselves constantly striving to find new anti-ageing products to maintain a youthful appearance.
It may be easiest to undertake a series of Botox treatments, but there are other non-surgical options to take, such as anti-wrinkle treatments.
Skin care companies constantly conform to a high demand from consumers to produce new products to help beat the signs of age.
The media has been an influential source in the consumer’s desire to look more youthful. They provide reviews from ‘real women’ and information on the latest anti-wrinkle products that claim to be the most effective yet.
But which do we believe?
Brands such as No7, Olay, Elizabeth Arden and L’Oreal have been the main contenders in the anti-ageing sector for a long time, and drug stores have dedicated counters filled with many different anti-ageing brands, designed to cater for the growing market.
According to a ‘Which?’ study in August 2009, testers aged 35-65 found that their favourite treatment proved to be ‘Nivea Visage Anti-Wrinkle Q10 plus Eye Cream’, available at high street drug stores.
In May 2009, No7 launched its ‘Protect & Perfect Intense Beauty Serum’ which flew off the shelves after a year-long study at Manchester University found that 70% of people who used the cream for a year had fewer lines and wrinkles. Two years previous, a similar serum produced by No7 sold out in a day after it appeared on a BBC2 Horizon study which proved that it could make the skin look younger.
Arbonne International recently introduced their newest product to their anti-ageing line, the RE9 Advanced Cellular Renewal masque. Containing a formula of alpha and beta hydroxyl acids, vitamin C and natural plant and fruit extracts, Arbonne claimed that in trials, 89% of participants reported an immediately smoother, softer texture to their skin after just one use.
However after all the claims, one of the most recently talked about anti-wrinkle ingredients is Retinol, an anti-oxidant, more simply known as Vitamin A. Treatments containing retinol have shown the best lab results as an anti-ageing treatment.
After years of build-up and sun damage, a regular use of retinol cream increases cell turnover and exfoliation by stimulating cell production and new collagen production.
Retinol encourages the exfoliation of these dead skin cells that build on the skin, causing it to look dull and display large pores, sun damage also becomes visible through age spots.
When searching for a product containing retinol or vitamin A, look for a product with a high enough dosage to be effective. Stronger treatments containing retinoid are only available at prescription strength from your GP.
There are a variety of skin care products available containing retinol, including skin care serums, skin care lotions, retinol skin care creams, skin care eye masks, and acne treatments.
So whether you are looking for a non-invasive anti-wrinkle treatment or something that has instant results from a clinic there is a treatment out there for you.
About the Author: Gill Grozier – sk:n was established in 1990 and is the UK’s leading provider of skincare treatments and products including:
botox
,
laser hair removal
and laser tattoo removal. Contacts For interviews, images or comments contact: Gill Grozier Marketing Manager Email: gill.grozier@sknclinics.co.uk
Source:
isnare.com
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